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Exploring the Roots of Jeremiah Brent's Designs
In a thrilling collaboration, AD100 designer Jeremiah Brent has introduced a new line of rugs and throw pillows with Loloi, drawing inspiration from the vibrant streets of New York City, particularly his beloved West Village. For Brent, home represents a treasure trove of memories—a canvas where his creative journey began. He poignantly expresses, “I’m always thinking of ways to weave New York into a story because it means so much to me.” This collection not only showcases his aesthetic vision but also aims to enrich the homes of many with a touch of his cherished urban landscape.
Four Unique Collections Inspired by Iconic New York Streets
Brent's inaugural collection consists of four distinct rug series, each named after a prominent street in the West Village. For example, the Barrow Collection features hand-tufted wool-and-jute rugs imbued with bold patterns that reflect the neighborhood's architectural charm. “There's this particular corner that I love—the shadows and the light and the architecture,” Brent shares, emphasizing how his designs manifest the spirit of the city he calls home.
Similarly, the Bleecker Collection captures the essence of family outings with warm tones and high-contrast patterns, while the Greenwich Collection focuses on varying textures that enhance solid colors, making each piece a tactile delight. The Perry Collection, characterized by a hand-knotted soumak weave, was created specifically for trade customers, filling a noticeable gap in stylish, durable rugs that designers need. Brent intuitively tackles the market’s demand, showing his dedication to quality and design.
Throw Pillows: Accessible Design for Everyone
Alongside the rugs, Brent introduces a line of 20 throw pillows. He highlights their significance, saying, “Throw pillows are the gateway. They’re a really safe way that you can add a lot of personality.” These pillows come in earthy tones and various textures, allowing people to easily personalize their spaces without breaking the bank.
Brent's palette features neutral hues that echo nature, including creamy ivory, warm beige, and moss green, intended for longevity in home decor. “This line is really about investing in something that you're going to have for a long time,” he adds, underscoring the importance of choosing elements that resonate deeply with the buyer.
The Significance of Thoughtful Design
Jeremiah Brent x Loloi isn’t just a product launch; it’s a heartfelt offering from a designer deeply connected to his roots. As the collection launches at 9 am tomorrow, Brent invites all to explore how these thoughtfully crafted pieces can bring a slice of New York’s vitality into their homes. More than just aesthetics, they are a reminder that design has the power to enrich our lives in profound ways.
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